Ever wondered how graphic designers design logos and brand identities? What are their thought processes, where do they get inspiration and how do they come up with ideas for the logos? How does a designer develop the sketches on a page to a professional logo that can be used on anything from business cards to stationery, marketing collateral including flyers, t-shirts and so on.
Aaron Draplin is set a logo design challenge by leading online learning company, Lynda.com. In this video he takes us through the logo design process and gives a bit of insight into the world of a logo designer. He reminds us that good design can help elevate a company or business. Small businesses or start up companies can benefit from good design by helping boost the professionalism of your business to enable you to get closer to where your larger competitors sit.