If you are thinking of starting a business, you’re going to start thinking about your brand identity and how you want people to perceive your company. A logo is just one part of a brand identity. Fonts, symbols, patterns, illustrations, graphics and colours to are also an important part of the brand development process. All these aspects, when brought together, form the “look” or company’s “brand identity” as a whole.
Companies pay millions of dollars to identify and create a professional and targeted brand. Many small to medium enterprises and startup companies fail to create consistency across all the elements they use in market – such as across all their stationery (business cards, letterhead, with compliments slips etc), social platforms such as Twitter, Facebook and LinkedIn and general logo use.
Following on from Inspirational Brand Identity Designs – Part 1, we are showcasing another great example of a solid professional brand identity design which does a great job working across all aspects of the requirements of the business and represents their service/product well to their target audience.
Blue Baths Brand Identity
Blue Baths is a heritage listed Bath House located in Government Gardens, Rotorua, New Zealand. The Blue Baths brand identity “blends Art Deco and Spanish Mission design elements” to compliment the building’s 1930’s Art Deco heritage.
As you can see, the logo (illustration of the Bath’s building) is just one part of the brand identity of the company. The font, pale blue colouring, check pattern and use of only black and white for their text and illustration graphics style, help to cement together the “look” of the Blue Bath’s brand identity as a whole.
A good way to test whether a company has a successful brand identity is to ask yourself; if I took away the company’s logo, would I still be able to tell that this brochure, business card, uniform, van etc. was still from that company, based on their consistent use of other elements such as fonts, symbols, style and colours.